Malaysia
xe8 believes that the best entertainment experiences in Southeast Asia are built through collaboration. From regional platform partners to game providers to sports sponsorships — every partnership is a commitment to doing this well.
xe8 works with established regional partners who share our commitment to quality, security, and player-first experiences. These partnerships extend xe8's reach and bring our game library to player communities across Southeast Asia.
Southeast Asia
Winbox is one of Southeast Asia's most recognised online entertainment platforms, with a substantial and established player community built over years of operation. Winbox's mobile-first approach reflects the region's dominant gaming behaviour — entertainment consumed on a smartphone, anytime and anywhere.
The xe8 partnership with Winbox connects xe8's independently audited game library and secure payment infrastructure to Winbox's established player network across the region, extending quality entertainment options to a community that already understands the value of a reliable platform.
Southeast Asia
Atas — meaning premium and upscale in Bahasa Malaysia — is an online entertainment brand built for players who expect a higher standard of experience. The Atas platform is positioned around quality of product, reliability of service, and the kind of curated game selection that discerning players across Southeast Asia look for.
The xe8 partnership with Atas combines Atas's premium brand positioning with xe8's extensive game library from 30+ independently audited providers. Together, both platforms serve a player base that values quality over quantity.
SEA Chinese Community
HengOngBet — or HOB — takes its name from the Hokkien Chinese for good fortune and prosperity, a theme that resonates deeply with Southeast Asia's Chinese-heritage gaming communities. HOB has built a loyal player base within this community through a platform that speaks to regional culture, preferred game formats, and payment habits.
The xe8 partnership with HengOngBet connects a wider and independently audited game library to HOB's engaged player community — bringing Dragon Tiger, Baccarat Squeeze, fishing games, and slots from top-tier providers.
xe8 sponsors three major regional sporting and e-sports events in 2026, connecting the brand to the competitions that define Southeast Asian sporting culture. Each sponsorship is chosen because it connects xe8 with the specific sports and communities that matter most to our players.
The defining sport of Southeast Asia — followed intensely across the entire region. xe8's partnership with the Badminton Asia Championships connects the brand directly with the sport's most passionate fanbase.
The most-watched sport across every xe8 market — unifying communities region-wide. Football is the language of Southeast Asia and the xe8 Football Friendly Cup sponsorship puts the brand at the heart of the region's sporting conversation.
Southeast Asia's fastest-growing entertainment category — the core xe8 demographic. Mobile Legends, DOTA 2, and Valorant tournaments draw millions of viewers across the region every week.
xe8's game library is powered by 30+ independently audited third-party providers. Every provider publishes RTP data per game title — outcomes are mathematically determined and operator-independent. xe8 does not manufacture games — it partners with the world's leading independent game providers.
xe8 is actively expanding its partner network across Southeast Asia. Whether you are a platform operator, affiliate, media company, or regional brand, we would like to hear from you.
For established gaming platforms or operators looking to integrate xe8's game library or co-operate within the Southeast Asian market. We bring independently audited game content, payment infrastructure, and a proven regional presence.
For individuals, communities, or digital platforms who want to earn by referring players to xe8. Our affiliate programme offers competitive commission structures and real-time tracking. Contact our team to learn more.
For sports organisations, esports teams, content creators, and media companies seeking a regional entertainment sponsor. xe8 is actively expanding its sports and media presence across Southeast Asia in 2026.
For established regional brands who share xe8's values of quality, reliability, and player-first experience. We are open to co-branding, cross-promotion, and regional market development collaborations.
xe8 is more than a gaming platform — it is a growing regional ecosystem built on trusted partnerships. Whether you are an established regional operator like Winbox or Atas, a community-rooted platform like HengOngBet, or an organisation exploring what collaboration with xe8 can look like — we are open to the conversation.
All entertainment content made available through xe8 platform partnerships is provided for entertainment purposes only. Players must be 21 years of age or older.
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